Last week was an exciting week for Xbox. With the unveiling of Xbox One, the all-in-one entertainment system for a new generation, we knew immediately Xbox fans were tuning into the announcement in record numbers. We are humbled and grateful for your loyalty and interest in the unveiling of Xbox One
The Xbox team has been working for years for this big day, with great anticipation for fan’s reaction to our big reveal. The Xbox Reveal event drove record-breaking viewership – with over 8.45 million people watching the Xbox Reveal event in the first 24 hours, rivaling one of the top-most concurrent streamed events of all time.
On Xbox.com, we nearly tripled our previous concurrency record – with almost three times as many people watching the livestream at the same time, versus any other major event in Xbox.com history. According to our friends at Akamai, our streaming partner, the Xbox Reveal event was among the most watched live broadcasts delivered by Akamai in their history, nearly doubling peak traffic records and eclipsing concurrent viewership high-water marks set by events such as the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.
While a massive success online, millions of TV viewers also tuned in. Nielsen reports over 1.73 million people tuned into our briefing on SPIKE TV and the Xbox Reveal event was the #1 television show for Men 18-34 at 10 am on May 21.
The Xbox Reveal event also drove tremendous social buzz. According to Twitter, the event was the #1 non-sports social program across all TV networks and the second most social show on television on May 21, just slightly behind the NBA Playoffs.
During the Xbox Reveal event, the Xbox team showcased how Xbox One puts you at the center of all your games, TV, movies, music, sports and Skype. And how Xbox One is designed to deliver a whole new generation of blockbuster games, television and entertainment in a powerful, all-in-one device. If you missed the briefing, you can see highlights from the day here and a full recap on Xbox Wire.
With so much interest in Xbox One, we know there are unanswered questions and a desire for more information on Xbox One. We have many exciting weeks ahead where we will provide more information – including E3, which is just 15 days away. Stay tuned.
And thank you for helping us make the Xbox One Reveal event a record-breaking event.