Xbox Wire

Xbox Welcomes TWC TV

By Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business, Xbox
I’m excited to announce, alongside our good friends at Time Warner Cable, that the TWC TV app has launched on Xbox 360 today, delivering up to 300 of the most popular TV channels to Xbox Live Gold members in the U.S. who are also TWC subscribers.

For Xbox and our customers with Time Warner Cable, this is a landmark partnership and one that’s been a longtime in the making. We couldn’t be more excited to see this relationship come to fruition today, especially with the Fall TV and sports seasons right around the corner. The new TWC TV experience on Xbox is very compelling because it will bring more live TV channels to Xbox 360 than any other experience available on Xbox today.

With Xbox 360 being the best-selling gaming console in the U.S. for 31 consecutive months, and millions of Xbox consoles in TWC territories, it’s easy to understand why TWC TV on Xbox 360 was one of the most requested experiences by TWC customers. With the TWC TV app, your Xbox 360 becomes a voice-enabled entertainment console, instantly extending your TWC subscription to other TVs and rooms in your house: The gamer in your house can take a Halo break to watch their favorite shows on HBO, MTV, Comedy Central, FX and tons more without picking up the TV remote. Or, your kids can watch Nickelodeon in the den through your cable set-top box while you’re glued to the final episodes of Breaking Bad on AMC through the TWC TV app on your Xbox. What’s more, we are working with TWC to add Video On Demand though TWC TV on Xbox 360 later this year, offering customers access to both TWC broadcast television and Time Warner Cable On Demand. More to come on that down the road.



At Xbox, our vision has always been to provide all the entertainment people want in one place, putting the best in TV, movies, music and sports right next to your favorite games. Like Xbox 360, Xbox One will be the best place in your house for gaming, apps and TV and we can’t wait to show you more on that soon. Today, we’re thrilled to expand our growing entertainment app portfolio of more than 130 voice-controlled apps on Xbox 360 with the addition of TWC TV. TWC customers, thank you for your support and welcome to the Xbox family.
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