Xbox One Launches in Europe (Updated 7:20 PM PST)

United Kingdom Launch – 12 a.m. GMT / 4 p.m. PST

Leicester Square officially became Xbox One Square yesterday for the launch of Xbox One. The biggest week in video game history kicked off with live outdoor performances from chart toppers Plan B and Katy B, and the midnight opening of a pop-up GAME store in a 10,000 square foot Xbox One gaming zone in London’s Trocadero.

Ireland Launch – 12 a.m. GMT / 4 p.m. PST


On Thursday in Dublin, Republic of Ireland Football Captain Robbie Keane met with media to launch the Xbox One


The first gamers in Ireland get ready to take home the eagerly awaited Xbox One.


The first gamers in Ireland get ready to take home the eagerly awaited Xbox One.

Austria Launch – 12 a.m. CET / 3 a.m. PST

Xbox Austria celebrated the launch of Xbox One with a countdown party at the Vienna headquarter. Fans, friends, partners and media came to experience this epic moment in gaming history. With the words “Happy New Gen” the crowd toasted while watching a firework showing the Xbox One Logo. 



Excited guests enjoying a game of FIFA 14 on Xbox One at Xbox Headquarter Vienna


The first Xbox One in Austria just found a home

Italy Launch – 12 a.m. CET / 3 a.m. PST 

In Milan a special party took place on the evening of November 21, a night event to launch Xbox One as a “New Experience, like never seen before.” The big party, organized with MTV, hosted a special reveal moment and also the famous singer Skin and other celebrities thanks to this partnership. Be sure to return to Xbox Wire for more pictures from Xbox One launch events from around the world!


Live performance from the famous Italian rapper, Emis Killa


Xbox One unveiled


Skin, our guest star, performing