Xbox Celebrates a Legacy of Innovation in Forza Motorsport 6 TV Ad

Today, we’re excited to share a new TV spot supporting the upcoming launch of Forza Motorsport 6. Titled “Legacy,” the spot is a celebration of the videogame racing genre, tracing over 40 years of breakthroughs in technology and design that have moved the medium forward in its evolution.

The propulsive ad accelerates through the pixelated worlds of
Gran Trak 10 (Atari, 1974), Pole Position (Bandai Namco 1982), RC Pro Am (Rare, 1987), Chase HQ (Taito, 1988), and Ridge Racer (Bandai Namco, 1993) before breaking through to today’s photorealistic Forza Motorsport 6.

The ad stars the 2017 Ford GT, the all-new ultra-high-performance supercar that will appear exclusively in
Forza Motorsport 6

To place the photorealistic car inside the pixelated game worlds, Xbox photographed a real-life, multimillion dollar prototype of the Ford GT that was suspended within a motion-controlled hydraulic rig. Tracking markers were used in-camera so that shots of the real car fit perfectly into the simulated environment of the earlier generation games. The spot concludes with actual Xbox One footage featuring the in-game Ford GT within
Forza Motorsport 6.

The ad was developed by creative agency twofifteenmccann and directed by Michael Spiccia. The song featured in the ad is “Danger! High Voltage” performed by the band Electric Six from Detroit, Michigan.

The ad will be seen on TV around the world during this weekend’s telecast of the Formula One Italian Grand Prix.

Forza Motorsport 6
, featuring 460 Forzavista cars, 26 world-famous environments, and an all-new 70+ hour career mode, is available starting Sept. 15th. Until then, be sure to check out the Forza Motorsport 6 demo, available now on Xbox One. As an added bonus, everyone who plays the Forza Motorsport 6 demo will automatically get the new Ford GT delivered to their Forza 6 garage at no additional cost!