Michelin 24 Hour Forza Challenge Events Coming This Saturday

This weekend Ford Motor Company will make it’s highly-anticipated return to competition at the 24 Hours of Le Mans on the fiftieth anniversary of their historic 1-2-3 outright victory. At the same time, Forza Motorsport will have a chance to experience the rivalry and competition of the world’s greatest motorsport event from wherever they live around the world.

As announced last week, players of Forza Motorsport 6 will have received an in-game message via Xbox Live to download the 2016 #66 Ford GT Le Mans race car to allow them to take on Le Mans for themselves. To commemorate this exciting moment in motorsport there are a number of events taking place this weekend.

The Petersen Automotive Museum, Michelin, and Xbox will host  global 24 Hours Challenge online in Forza Motorsport 6, to coincide with the famed 24 Hours of Le Mans in France on June 18-19. During a 24-hour period (from 6 a.m. PDT, June 18 to 6 a.m. PDT, June 19), gamers are encouraged to join the race online and post their best times in the Ford GT race car on the famed Circuit de la Sarthe. Eligible U.S. participants may win prizes from Michelin, Xbox, Petersen, and Ford; one lucky winner will win a trip to the 2017 24 Hours of Le Mans in France.

“Michelin wanted to connect racing fans around the world to the 24 Hours of Le Mans,” said Oscar Pereda, director of ultra-high performance at Michelin North America. “We hope this contest will help bring the excitement from France right into their living rooms.”

“It is fitting to celebrate Ford’s return to Le Mans with some exciting ways for fans to get involved online and in person with Forza Motorsport 6,” said Dan Greenawalt, Creative Director at Forza developer Turn 10 Studios. “The Ford GT was on the cover of our game for this reason, and we’re happy to be able to make the Ford GT Le Mans race car available to all Forza 6 players in order to participate in this event – and many more in the future.”

To enter, gamers are asked to log into their Xbox accounts anytime during the 24-hour period beginning at 6:00 am PST and launch Forza Motorsport 6. Once in the game, players can enter the “Michelin 24 Hours Forza Challenge” which will be found in the Community Monthly channel of Rivals Mode.

LeMans

In addition, fans in the Los Angeles area are encouraged to attend a 24 Hours of Le Mans party at the Petersen Museum, where select three-person teams will also compete in a three-hour endurance race in the new Ford GT race car on Forza Motorsport 6 simulators. The event will be streamed live on Twitch at twitch.tv/michelinusa, and tickets for the event can be purchased HERE.

Michelin, the new sponsor of the Forza Motorsport Racing Experience gallery at the Petersen Museum, is the official tire partner of Ford Performance and the Ford GT race team. The company has won 24 overall championships at the famed 24 Hours of Le Mans race, including the past 18 straight championships.

For the eighty-fourth running of the 24 Hours of Le Mans, Xbox and Forza Motorsport are honored to be returning as a sponsor of the famed race. More than 60 teams will race along the Mulsanne Straight and through the Forza Motorsport Chicane at speeds in excess of 150 miles per hour.

Key partners helping make these events possible include: The Petersen Automotive Museum, Michelin, Ford Performance, Brembo, Polk, Forza Motorsport, and Xbox.