Doritos Play Bold

Xbox and Doritos Team up with YouTube Stars to Play Bold

Starting on November 11, Xbox fans in the UK, Ireland, Netherlands and Spain will find some very bold content on their Xbox dashboards!

Fans will come across several interactive videos, where they will get the chance to find out who is truly the ‘boldest’ gamer in Europe. The Doritos #PlayBold challenge is simple. It challenges the talents of Ali-A, Jelly and AlphaSniper to prove that not only are they kings of gameplay, they can even take on the games in real life. The interactive videos offer fans a unique opportunity to view this exciting content by switching between game mode and #Bold mode, just by pressing the X button on their controller.

Fans in the UK can expect to see Ali-A getting behind the wheel of a Nissan GTR in Forza Motorsport 7, as he looks to match the lap he raced at the Nurburgring. Will the benefit of a clearer day in real life help him beat his fastest time in the game?

Video For Xbox and Doritos Team up with YouTube Stars to Play Bold

Viewers in Spain will be treated to a celebration of the iconic Halo 5: Guardians, which has just been 4K enhanced for Xbox One X. Xbox and Doritos have invited AlphaSniper to take hold of his very own Gravity Hammer and show what he’s got on a Grifball court. Is he up to the test? Or will he struggle to hold his own against the real-life Spartans when he takes on #Bold mode?

Video For Xbox and Doritos Team up with YouTube Stars to Play Bold

For the Dutch audience, it’s time to set sail and join Jelly as he finds his inner pirate and takes to the ocean in Sea of Thieves. Before captaining his own pirate crew, he has the difficult task of finding and retrieving the buried treasure in real life. How will he fare against the sharks as he braves the ocean blue to return the treasure to his motley crew?

Video For Xbox and Doritos Team up with YouTube Stars to Play Bold

Alongside the #PlayBold challenge, up until December 31 Xbox and Doritos are offering the daily chance for fans to win an Xbox One X plus an extra controller and five of the best games around. There are thousands of other prizes as well, including digital downloads of great games, Game Pass subscriptions, Xbox Live Gold memberships and Doritos packs.

The competition is live in the UK and the Republic of Ireland; fans simply need to purchase a Doritos promo pack (NPN in Northern Ireland) and input the unique on-pack code on the campaign site. Gamers will instantly know whether they’ve won.

Buy a promotional pack, and try for yourself here:

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