30 years ago, I was sitting at home watching Michael Jordan participate in the 1988 slam dunk contest as he took off from the free throw line in what would become the most iconic dunk in basketball history.
Not only was it one of the greatest and most watched moments in basketball history, it launched a revolution — every kid (like me) from around the world would spend years experiencing the thrill of what it’s like to own the same sneakers as the Jumpman himself.
Today I’m honored and humbled to announce a very special and unique collaboration between Air Jordan and Xbox.
Anyone who’s a sneaker enthusiast knows that the next five weeks are a very big deal when it comes to some iconic Air Jordan III releases. To celebrate this reveal, we’re creating one-of-a-kind Xbox One X consoles inspired by each of the three upcoming Air Jordan III releases.
The custom consoles will be based on the Air Jordan III Free Throw Line which dropped February 14, the Air Jordan III Black Cement available February 17 and the Air Jordan III Tinker which will be available on March 24. To learn more about the history of these iconic shoes, visit Jumpman23.com.
The Free Throw Line Xbox One X pays homage to the unforgettable dunk by Michael Jordan in 1988. The Black Cement Xbox One X is inspired by the sneakers with all the same detailing which made these, considered by many, the greatest sneakers of all-time, and the Tinker Xbox One X showcases Tinker Hatfield’s original design for what the shoe was going to be.
Three very fortunate fans will have the chance to win one of the consoles by participating in the giveaway opportunity on Xbox’s Twitter Page from Friday, February 16 at 6 a.m. PT to Wednesday, February 21 at 10 p.m. PT. Read here for full sweepstakes details.
Having the world’s most powerful console meet a legendary brand like Jordan for the first time ever is something truly special for sneakerheads and gamers everywhere.
Come join us to honor and celebrate two brands we love. I cannot wait to see these kits in the hands of some very lucky fans.