At E3 2019, Rockstar Energy Drink and Xbox unveiled plans to launch the largest fan inspired game promotion to date to support the upcoming launch of Gears 5. Today, ahead of the Gears Esports Invitational presented by ELEAGUE, we’re revealing the second and third of six Gears 5 Collector Can designs – inspired by the legendary Marcus Fenix for one can and the monstrous Swarm for the other.
The Invitational, which features the debut of Gears 5 Versus mode including the all-new Escalation competitive mode, will be streamed throughout the weekend and will feature play from top Gears Sports competitors as featured on this season of ELEAGUE, airing Fridays at 8 p.m. PDT/11 p.m. EDT on TBS.
“These designs gave me a chance to really have fun,” said Luke Preece. “Like with the Escape design, the starting point was Gears’ well-known Crimson Omen logo. From there, I started adding elements based on the new game, classic elements from Marcus like the scar and bandanna, and the oversized and monstrous features for the Swarm Warden. Marcus looked bad-ass with iconic elements while the Warden looked so brutal and menacing.”
The final Gears 5 Collector Series Cans will be unveiled next month. On-Can Code activated tabs will allow players to unlock exclusive rewards (like Boost for Gears 5) and chance to win Gears 5 inspired prizes, plus a Mega give-away to be detailed near launch.
About Gears 5
From one of gaming’s most acclaimed sagas, Gears 5 is bigger than ever with five thrilling modes and its deepest campaign yet. With all-out war descending, Kait Diaz breaks away to uncover her connection to the enemy and discovers the true danger to Sera – herself. Gears 5 will be released in 2019 for Xbox One and Windows 10 and will come to Xbox Game Pass on the same date as its global release.
About Gears of War
Published by Xbox Game Studios, the award-winning and billion-dollar Gears of War franchise has continued to redefine the third-person shooter genre. Launched to critical acclaim in 2006, the franchise has inspired a full line of toys and Funko collectibles, apparel and an expanded universe that spans more than a decade of books and graphic novels.
About Rockstar Energy Drink
Rockstar Energy Drink is designed for those who lead active lifestyles – from Gamers to Athletes to Rockstars. Available in over 27 flavors at convenience and grocery outlets in over 30 countries, Rockstar Energy supports the active Rockstar lifestyle across the globe through Gaming, Action Sports, Motor Sports, and Live Music. Follow Rockstar Energy on Instagram, Facebook, YouTube and Twitter.
About Luke Preece
Luke Preece is an illustrator based out of the West Midlands in the United Kingdom. A child of the 80’s raised on a mixture of Sci-Fi, Fantasy, Comics, Movies and Metal music.
Clients include 2000 AD Comics, Marvel, Lucas Film, Metallica, Sony Music, Music For Nations, Santa Cruz Skateboards, Metal Hammer, Xbox, Rebellion, Topps and more. He also collaborates with various galleries on limited screen prints for various exhibitions, gig posters and events around the globe.