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Tune in to Xbox Channels on October 3 for ‘Game Pink’ National Breast Cancer Foundation 4-Hour Live Stream Fundraiser

At Team Xbox we’re passionate about partnering with organization we truly believe in, that’s why we’re so energized about teaming up with National Breast Cancer Foundation, Inc. (NBCF) for Game Pink. Game Pink is a video game focused fundraising initiative that aims to activate the gaming community to raise awareness and help women and families impacted by breast cancer.

We’re joining up with NBCF as the official console sponsor for Game Pink Live which will stream on our Xbox YouTube and Twitch channels live on Oct. 3rd. The livestream will offer digital content and limited-edition items from Xbox Game Studios titles Sea of Thieves, Halo, and Grounded, as well as Cuphead, to help raise funds for patients in need throughout the entire month of October.

Hosted by gaming industry veteran, Geoff Keighley, Game Pink Live will feature interviews and gameplay from PrestonPlayz, KelseyDangerous, Bugha, JD Witherspoon, CouRage,QuarterJade, dasMEHDI, and many more.

Knowing that 46% of gamers in the U.S. are female, Game Pink is asking gamers to share their stories of how breast cancer has affected them or someone they know to create a gaming support community. Ahead of the livestream, people can enter their stories at or on social media at @NBCF using #GamePink. Select submissions will be showcased during Game Pink Live on October 3rd.

Tune-in: October 3rd at 12:30PM Pacific Time / 3:30PM Eastern Time on the official Xbox Twitch & YouTube Channels

Donate: Game Pink on Tiltify

Follow on social: #GamePink @NBCF (IG and Twitter)