This Barbie is a gamer! Together with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie “Barbie,” premiering in theaters on July 21. Bringing Barbie’s signature flair to our gaming platform, we’re honoring all that there is to love about this iconic role model: her persevering optimism, wide-ranging career journey and never-ending capacity for self-discovery. Audiences of “Barbie” will follow the heroine to the furthest reaches of Barbie Land and beyond, and now fans can follow in her high-heeled footsteps with exclusive Forza Horizon 5 in-game content, an inspiring video about careers in gaming with a Barbie touch, the first ever Xbox Barbie dolls, and our most stylish custom Xbox hardware yet.
Race like Barbie and Ken in Forza Horizon 5
Barbie is driven by her various ambitions, and she always does it in style. The film sees Barbie hit the road in a classic 1956 Chevrolet Corvette EV Corvette — painted her signature pink hue, of course — while Ken cruises alongside in a 2022 GMC Hummer EV Pickup. Now, Forza Horizon 5 players can join them in virtual versions of both cars. Racing at the intersection of style, speed and self-expression, “Barbie” fans new and old can find the inspiration to follow their own road and get in the game. Everyone who plays Forza Horizon 5 will be gifted these themed cars — just download them from the in-game Message Center and they will appear in your garage, ready for racing – even if you don’t live in Barbie Land.
Meet Real-Life Game Developers
Young girls thrive when they have someone to look up to, and Barbie has exemplified their limitless potential for decades. With over 200 careers, Barbie continues to reflect new movements. Movie-going audiences will see themselves represented in the film’s Barbies, who are thriving in professional roles ranging from physicist to President. In collaboration, Xbox is spotlighting some of the dolls’ real-world counterparts in the gaming field with a video. Hear about the different careers in gaming as those who work on the Forza franchise speak about their own career journeys, motivations, and personal Barbie connections. Fans can also see the video debut as part of a very special livestream on July 14th from the World of Barbie, where fans can learn about “Barbie” and see our hosts race in Barbie and Ken rides from the movie, in Forza Horizon 5.
Xbox is All Dolled Up
When everybody plays, we all win! Like the cinematic Barbie Land, Xbox is a community made better by how inclusive it is. To celebrate our commitment to being a place for everyone, we’ve rounded up ten Barbie dolls that are reflective of the Barbie line, which is the most diverse doll line on the market. We outfitted them with the latest Xbox Gear fashion, as well as accessories including an Xbox Series S console, Wireless Controller and an Adaptive Controller. Fans can win the dolls as part of an international sweepstakes.
Dream Console, Meet Dreamhouse
From her DreamHouse to her dream closet, Barbie’s iconic style is unmatched. Now, you can bring her fashion-forward genius to your gaming setup with interchangeable SCUF Instinct Custom Controller faceplates designed after Barbie and Ken’s distinct on-screen outfits. Or go for a complete remodel — in one of our most playful custom console designs in recent years, we’re giving away an Xbox Series S that has been built into the glamorous Barbie DreamHouse. Fans have a chance to win these starting on July 10 on @Xbox and Microsoft Rewards.
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NG/BB Pictures Production, a Mattel Production, “Barbie.” The film will be distributed worldwide by Warner Bros. Pictures and released in US theaters only on July 21, 2023 and internationally beginning 19 July 2023.