Xbox and Forza Unveil New Game Content Inspired by the Jordan Luka 3 Sneaker
Lindsay O’Connor, Senior Product Marketing Manager, Forza Partnerships & Licensing
Sneakerheads, sports fans and car lovers rejoice! As announced at gamescom 2024, Xbox and Forza are teaming up with the iconic Jordan brand and NBA All-Star Luka Dončić to unveil new in-game content inspired by the new Jordan Luka 3 sneaker and its “Motorsport” colorway.
Clean, classic and seamlessly sculpted like top-of-the-line performance cars, the Jordan 3 Luka ‘Motorsport’ colorway pairs an ultra-clean white upper with touches of Jordan’s heritage black and red. Elephant print details and a metallic gold Jumpman logo give Luka’s latest ride some signature Air Jordan flair.
This shoe embodies what has made Luka Dončić such a dominant presence on the basketball court—and is fueled by his passion for cars off the court. Driven by this shared inspiration (and Luka’s impressive personal car collection), this collaboration brings design elements from the “Motorsport” colorway of the Jordan Luka 3 – released yesterday on Jordan.com – to a brand-new playing field through vehicle, wardrobe, and track options in the award-winning Forza Motorsport and Forza Horizon 5 from Xbox.
Xbox and Forza worked directly with the five-time NBA All-Star and the Jordan team to select and design a 1969 Chevrolet Camaro that sports color and trim details from the Jordan Luka 3 that will be featured in both Forza Motorsport and Forza Horizon 5. Sneakerheads will be able to spot the shoe’s signature features on the car body.
In addition to the in-game car, Forza Motorsport players can put on a new racing suit that features matching nods to Jordan, Luka, and the new shoe. The Hakone Track is getting a flashy upgrade with exclusive Jordan Luka 3 designs, turning every lap into a high-octane celebration of sneaker culture. All this in-game content will be live and free to download in Forza Motorsport on September 9 and Forza Horizon 5 on September 10 and players can download the car from the in-game Message Center.
Beginning September 17, fans can visit the Microsoft Experience Centers in London, Sydney, and New York for an even more immersive Forza experience. Here, you can get behind the wheel of a racing simulator with a custom driver’s seat inspired by the Jordan Luka 3 “Motorsport” colorway and feel the unexpected speed of this partnership for yourself.
Celebrate 20 Years of Forza Motorsport with the 20th Anniversary Update! Master 144 extreme turns on the legendary Fujimi Kaido track and prove your skills across 16.5 kilometers (10.24 miles) of serpentine Japanese mountain roads. Race and drift your favorite cars, or experiment with new car builds, alongside your friends and other players in Open Track Day and Drift Meetups. Revisit the iconic cover cars from past Forza Motorsport games – each with newly updated audio – and unlock commemorative driver suits in the 20th Anniversary Tour. Get behind the wheel of highly requested new-to-Motorsport cars** including the 2022 Acura NSX Type S, 2024 Nissan Z NISMO, 2005 #1 Sierra Enterprises Lancer Evolution Time Attack, 1984 Toyota #25 Horsepower Techs Starlet Time Attack, and 1995 Formula Drift #34 Toyota Supra MkIV. Join us for the 20th Anniversary celebrations and relax after every thrilling race with a refreshed music playlist, featuring new compositions and a selection of iconic tunes from Forza Motorsport 3-6.
• Experience an expanding world of competition in Forza Motorsport. Race the latest cars and tracks and hone your skills in epic solo tours and online events. Updates are regularly released with new features, gameplay and enhancements.
• Immerse yourself in over 500 real cars across 30 world-famous tracks with multiple layouts to master, including returning fan favorite locations Fujimi Kaido, Nürburgring Nordschleife and Sunset Peninsula, each featuring fully dynamic time-of-day with weather and unique driving conditions.
• Out-build the competition using more than 800 performance upgrades in the all-new, fun and rewarding single-player experience, the Builders Cup Career Mode.
• Race alongside your friends in adjudicated multiplayer* events with tire and fuel strategy, a race weekend inspired structure and new driver and safety ratings.
• Compete with cutting edge AI opponents, advanced physics, powerful assists, new damage and dirt accumulation systems and photorealistic visuals with real-time ray tracing on-track.
Immerse yourself in an expanding world of competition in Forza Motorsport. Race the latest cars and tracks and hone your skills in epic solo tours and online events. Updates are regularly released with new features, gameplay and enhancements.
Race over 500 real-world cars including modern race cars and more than 100 cars new to Forza Motorsport. Make every lap count across 30 living tracks with multiple layouts to master and returning fan-favorite locations Fujimi Kaido, Nürburgring Nordschleife and Sunset Peninsula, each featuring live on-track scoring, fully dynamic time-of-day with weather and unique driving conditions that ensure no two laps ever look or play the same.
Experience a cutting-edge simulation with incredible photorealistic visuals that deliver real-time ray tracing on-track, new damage and dirt accumulation systems, and massively upgraded physics featuring powerful assists and a 48x improvement in tire fidelity.
Out-build the competition by earning over 800 performance upgrades and race our most advanced AI opponents yet in a fun and rewarding single-player campaign, the Builders Cup Career Mode. Install modifications to your favorite cars at any time – new car progression options give you control in how you build and tune cars.
Compete for the podium in Featured Multiplayer* events with a race weekend inspired structure or create the racing you and your friends desire in Free Play. Online racing is safer, more fun and more competitive with AI-powered Forza Race Regulations, tire and fuel strategy, and new driver and safety ratings.
*Online console multiplayer requires Xbox Game Pass Ultimate or Core, sold separately
**Models redeemable in the Challenge Hub or Showroom using credits earned through play. 2024 Nissan Z NISMO available until 6/25/2025.
Your Ultimate Horizon Adventure awaits! Explore the vibrant and ever-evolving open world landscapes of Mexico with limitless, fun driving action in hundreds of the world’s greatest cars.
