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IMAGE DISTRIBUTED FOR MICROSOFT – From left, Yusuf Mehdi, Chief Marketing and Strategy Officer, Microsoft, Vince Zampella, co-founder, Respawn Entertainment and Major Nelson, Xbox, at the “Titanfall” on Xbox One launch event at SXSW on Monday, March 10, 2014, in Austin, Texas. (Photo by Hal Horowitz/Invision for Microsoft/AP Images)