Xbox 360 continues to maintain its lead in the U.S. console market. Xbox 360 sold 96,000 units, more than any other console in the U.S., making August the 32nd consecutive month Xbox 360 was the best-selling console in the U.S.
August 2013 NPD highlights:
- Total retail spend on the Xbox 360 platform in August (hardware, software and accessories) reached $213 million, the most for any console in the U.S. (Source: NPD Group, August 2013)
- During the month of August, Xbox 360 held six of the top 10 console game titles including: “Saints Row IV,” “Madden NFL 25,” “Payday 2,” “Tom Clancy’s Splinter Cell: Blacklist,” “Minecraft” and “Disney Infinity.” (Source: NPD Group, August 2013)
Looking ahead to the launch of Xbox One, we recently announced it will be available Nov. 22, 2013 in 13 markets – Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain, UK, and USA. Thanks to the tremendous interest and support from our fans, after 12 weeks on the market, pre-order sales of Xbox One are still trending as double that of Xbox 360 during the same time period. As a result of this incredible demand, a limited number of additional Xbox One Day One consoles are now available for pre-order.
As Yusuf Mehdi, Xbox corporate vice president of marketing, strategy and business development, mentioned last week, Xbox One is proving to be the best place for games, with our exclusive titles winning over 100 awards at E3 and driving pre-order increases of 200 percent in European markets after gamers first played our blockbuster line-up at gamescom—And we look forward to showing off more of these incredible gaming experiences on the show floor at the Tokyo Game Show next week.
We will continue to share more details on Xbox One in the coming months. Be sure to check out Xbox Wire for the latest Xbox One and Xbox 360 news.