During the week, you’ll have the option to purchase the game online from the Xbox Store for $19.80 and continue being the playmaker. Or alternatively, you can purchase an EA Access membership for $4.99 (USD) per month, or $29.99 (USD) for a full year and continue playing Madden NFL in EA Access Vault.
You can download Madden NFL 16 by clicking on the Gold Member area on the home dashboard or downloading directly from the Xbox store.
Fore more information, check out Xbox Wire.