MAC and Xbox Hero

Xbox and MAC Cosmetics Bring Game Pass Characters to Life This Halloween

To celebrate the 20th anniversary of Xbox, we’re teaming up with the world’s leading professional makeup authority, MAC Cosmetics, to bring gaming and beauty fans Halloween looks inspired by iconic characters from Xbox Game Pass titles. Created by M∙A∙C makeup artists, the stunning looks bring to life the virtual worlds of Halo, Sea of Thieves, and Psychonauts — giving consumers tips to recreate the spooky looks at home this Halloween season.

When I connected with MAC Senior Artist John Stapleton, he perfectly summarized the self-expression offered by both makeup and gaming: “What I enjoy most as an artist and appreciate most about the fantasy worlds of Xbox is that there is no limit to the imagination. Makeup gives gamers the creative freedom to transform themselves into their favorite characters while having fun and creating a sense of community for people of all backgrounds at the same time. I hope these looks inspire Xbox fans to come up with their own looks from the games for Halloween and beyond.”

MAC Psychonauts
MAC Psychonauts

Artist: Alicia Martinez (as Milla)
Game: Psychonauts
Character: Milla Vodello
Tutorial: peace_love_alicia
Inspiration: “Making myself up as Milla, I wanted to be the warm to Sasha’s cool. I started by brightening my eyes with Fall In Love and Lens Blur Powderkiss Eyeshadows and a pop of sparkle with Behind The Curtain Shapeshifter Duochrome Shadow to bring a new twist to Milla’s traditional eyeshadow look. I then brought an anime-look to lashes with Magic Extensions Mascara for maximum spike before opting for a muted nude on the lips, blending Brick Lip Pencil and topped with All Things Magical Powerglass.” — Alicia Martinez, MAC Artist and Regional Education Trainer

MAC Halo
MAC Halo

Artist: Martina Derosa
Game: Halo
Character: Cortana
Tutorial: martinaderosa_mua
Inspiration: “Cortana is a central figure in the Halo games and has inspired countless cosplay imitations and Halloween costumes over the years. When bringing this beloved AI character to life, I made sure to give her glowing eyes and skin extra emphasis to highlight her hologram-like features.” — Martina Derosa, MAC Artist

MAC Sea of Thieves
MAC Sea of Thieves

Artist: Romero Jennings
Game: Sea of Thieves
Look: Lesedi
Tutorial: romerojennings
Inspiration: “My look pays tribute to the colorful cast of pirates you encounter throughout the epic Sea of Thieves adventure in search of hidden treasures. My look is meant to be easy and comfortable to wear using highly pigmented color and simple application techniques. Of course, no pirate costume is complete without dark and stormy eye makeup, so for my uncovered eye I used our Brun eyeshadow to create the perfect smokey eye accented by Kohl Power Eye Pencil in Feline, Magic Extension 5mm Fibre Mascara and 80 Romantic Lash. I then finished off the look with a bountiful lip created with Powder Kiss Liquid Lipcolour in Pretty Pleats and Love Me Liquid Lipcolour in Been There, Plum That.” — Romero Jennings, Director of Makeup Artistry, MAC Cosmetics

Grab everything you need to recreate these looks at or check out Xbox Game Pass to find more gaming inspiration for your Halloween looks this October.