A Record-Setting E3 2016 Kicks Off a New Era of Gaming
Two weeks ago at E3 2016 in Los Angeles, we shared more new hardware like Xbox One S and Xbox Design Lab, more new Xbox Live features across Xbox One and Windows 10, and the biggest lineup of exclusive games than any E3 in Xbox history. But more importantly even than the amazing year in front of Xbox gamers, we laid out a vision that will give gamers more innovation and more choice than ever before. We want to take gaming forward to new heights, as Xbox has always sought to do, and what we shared at E3 2016 serves as a key milestone toward that future of innovation and choice we believe gamers deserve.
At Xbox, we see a future full of choice – choice to play the games you want, with the people you want, on the devices you want. A future beyond console generations, where you can upgrade your experience on your own timeline without missing out on the newest games or shared experiences with your friends.
On behalf of everyone at Team Xbox, thank you for making this year’s E3 one of the best and most memorable in our history. Your passion and feedback is what fuels us and helps us make Xbox a great place for everyone to play, and we were blown away with your record-breaking response to the news and vision we shared at the show. Since E3:
- The Xbox E3 2016 Briefing was viewed over 6.6M times, an increase of 78% over last year and our most viewed live event to date.
- During the week of E3, videos shared on the Xbox YouTube channel were viewed over 27M times, a massive increase of 184% over E3 2015.
- Xbox received hundreds of E3 award nominations and wins from global outlets including IGN, Game Informer, Toronto Sun, USA Today, Atomix and Polygon.
- In excess of 340,000 unique, customized controllers were created and saved in the all-new Xbox Design Lab.
- The “Friendly Update” for Minecraft that delivered Minecraft Realms to mobile and Windows 10 devices, has seen over 4M people play together across Minecraft: Pocket Edition and Minecraft: Windows 10 Edition via Xbox Live.
- Over 4M friendships were forged and 90M hours of multiplayer were played on Xbox Live during the week of E3 – that’s more friends than the whole population of Panama and over 10,000 years of consecutive gaming.
- The response to the Halo Wars 2 Beta exceeded expectations with over 1M matches played, totaling more than 2M gameplay hours. The data and feedback gathered will play a crucial role in the development of the game, ensuring Halo Wars 2 is the RTS for everyone when it launches on Feb. 21, 2017.
- In excess of 2M fans engaged with the newly launched Xbox Snapchat channel, checking out exclusive updates from the show floor and behind-the-scenes demos.
- On Twitter, #XboxE3 was tweeted over 400K times throughout the course of E3, trended as the #1 topic worldwide for over an hour and a half, and was the most tweeted of any Xbox hashtag.
- ARK: SURVIVAL EVOLVED(FIRST ON XBOX ONE AND WINDOWS 10). Available now on Xbox One via Game Preview, and coming soon to Windows 10.
- MINECRAFT(REALMS AND ADD-ONS). Mojang and Microsoft showcased cross-device multiplayer between iOS, Android, Samsung Gear VR and Windows 10 devices, made possible with the “Friendly Update” featuring Minecraft Realms service for Minecraft: Windows 10 Edition Beta and Minecraft: Pocket Edition available now. New game add-ons coming this fall.
- INSIDE(FIRST ON XBOX ONE). Available June 29, 2016 on Xbox One.
- WE HAPPY FEW(FIRST TO CONSOLE ON XBOX ONE). Available on Xbox One via Game Preview starting July 26, 2016.
- RECORE(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title starting Sept. 13, 2016.
- FORZA HORIZON 3(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title on Sept. 27, 2016.
- GEARS OF WAR 4(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title on Oct. 11, 2016.
- DEAD RISING 4(FIRST ON XBOX ONE AND WINDOWS 10). Available Dec. 6, 2016 on Xbox One and Windows 10.
- CUPHEAD (XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available on Xbox One and Windows 10 in 2016.
- HALO WARS 2(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title on Feb. 21, 2017.
- STATE OF DECAY 2(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title in 2017.
- SCALEBOUND(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title in 2017.
- SEA OF THIEVES(XBOX ONE AND WINDOWS 10 EXCLUSIVE). Available worldwide as an Xbox Play Anywhere title in 2017.