In Dreams, We Can
Today, we’re excited to invite all gamers into the fantastic, inspirational, spectacular world of endless possibilities that gaming provides with our latest Xbox Power Your Dreams global brand campaign.
Power Your Dreams is a direct reflection of the extraordinary experiences gamers will have across new worlds, iconic characters, inspirational stories, and unforgettable moments. With an incredible lineup of launches, Starfield, Cyberpunk 2077: Phantom Liberty, Forza Motorsport, the future launches of Star Wars Outlaws and Senua’s Saga: Hellblade II, and an exciting holiday with new games being added to Xbox Game Pass all the time – now has never been a better time to play with Xbox.
Wake Up and Dream
We celebrate the launch of this new, immersive, multimedia campaign by debuting our new live-action trailer – “Wake Up and Dream” – exclusively for the Xbox community before airing this evening during Thursday Night Football on Prime Video and continuing to run across global markets through the holidays.
“Wake Up and Dream” is an immersive adventure story, inspired by gamers and their dreams – going beyond imagination, and capturing the fun, joy, community and love we all share for our favorite games and epic gaming moments experienced with friends.
“Wake Up and Dream” is custom scored by Son Lux, a BAFTA-nominated band, and Academy Award® nominee for the musical score to the film, “Everything Everywhere All At Once.”
This original score provides an ethereal sound scape, meticulously designed with never-before-heard sounds and melodies, that heighten the emotional intimacy of each unique visual moment and experience.
Xbox Is on Display
From dreamy worlds to unforgettable spectacles, Power Your Dream visuals and activations will spring to life throughout the duration of the campaign – ranging from awe-inspiring to downright playful. If you are an Xbox fan and you come across one of the many dream-worthy activations, be sure to capture and share them by tagging #PowerYourDreams on social media.
In dreams, all bets are on. And to launch the Power Your Dreams campaign Xbox took over and transformed the Vegas Sphere, one of the world’s most recognizable and talked about out of home digital experiences, with the first-ever anamorphic 3D execution – Xbox Series X|S, characters and worlds from Starfield, Forza Motorsport, Senua’s Saga: Hellblade II and Cyberpunk 2077 all came to life and lit up the Vegas skyline for gamers who made their way into Las Vegas for TwitchCon 2023.
Power Your Dreams came to the UK in the form of a state-of-the-art, immersive audio-visual experience at London’s Outernet. The free experience runs from November 28 to December 2, and offers 15-minute sessions curated by leading dream psychologist Dr. Ian Wallace and inspired by three Xbox blockbuster titles – Starfield, Senua’s Saga: Hellblade II (unreleased) and Cyberpunk 2077: Phantom Liberty. Each session is designed to provide ambiance, visuals and sound to fully bring to life the connection between dreams, imagination and awe-inspiring gaming entertainment. After the session, visitors get to play fan-favorite Xbox titles like Starfield, Halo Infinite and Forza Motorsport in a custom-made private gaming pod, providing the perfect immersive setting to experience the power of Xbox Series X. You can book your free ticket here.
To celebrate the Power Your Dreams campaign, Xbox DACH (Germany, Austria & Switzerland) is hosting an immersive experience in Berlin, inviting all Xbox and gaming fans to feel the power of the Xbox Series X|S and the beauty of games like Starfield, Forza Motorsport, Senua’s Saga: Hellblade II and Cyberpunk 2077. The unique exhibition puts these games in various light and holo installations on display in an audio-visual artistic way. For more details, including opening hours and the venue, check out the article on Xbox Wire DACH.
An Xbox Console for Everyone
Xbox welcomes gamers who play all kinds of games to do so playing on Xbox consoles that meet any gaming ambition. From the powerful Xbox Series X, to the small and next-gen performant Xbox Series S, including the recently released Carbon Black Xbox Series S with 1TB of storage and the recently announced Xbox Series S – Starter Bundle, which includes Xbox Series S and access to hundreds of games with 3 months of Xbox Game Pass Ultimate – there is a console for everyone in this growing and expansive community.