Curry UA Hero

Xbox and Under Armour Team Up To Create the Xbox One X “More Power” Curry 4 VIP Kit

To celebrate the launch of Xbox One X and the all-new Curry 4 from Under Armour, a showcase of premium design, innovation and performance has united to become the Xbox One X and Curry 4 “More Power” VIP Kit.  Led by Xbox and Under Armour, in collaboration with Stance, V-MODA, and Incase, the Xbox One X and Curry 4 “More Power” VIP Kit is inspired by today’s top athletes, entertainers, and influencers who enjoy playing video games and want the best experience possible.

Inline UA 1

What happens when you merge the baddest footwear with the world’s most powerful console? Dropping shortly before Xbox One X, Under Armour’s Curry 4 is already making headlines as one of the hottest shoes this year. Customized by premium sneaker artist, Mache Custom Kicks, the Curry 4 “More Power” exclusive colorway embellishments are inspired by circuitry elements of Xbox One X on matte black and metallic green detailing.

UA Inline 4

“The Xbox One X ‘More Power‘ VIP Kit is a dream for sneakerheads, gamers, entertainment enthusiasts, and lifestyle aficionados. We have the custom Curry 4 “More Power” colorway inspired by the world’s most powerful console, Xbox One X, paired with the console itself, the super-premium Xbox One Elite controllers and the best products in their respective categories from Stance, V-MODA, and Incase in a single package,” said Aaron Greenberg, GM Xbox Marketing. “We’re excited to see the reaction and look forward to seeing the response across all of our collective communities who might have a shot at snagging one themselves.”

While the kit is intended for select press and influencers, fans should keep their eyes on all partner social channels for a chance to get their hands on one. #XboxMorePower

Full list of Xbox items included:

  • Xbox One X Console
  • 2 Xbox One Elite controllers
  • Select Xbox One Games
  • 12 months of both Xbox Live Gold and Xbox Game Pass

Full list of Xbox One X inspired items included:

  • Under Armour Curry 4 “More Power” custom colorway
  • V-MODA Crossfade 2 Wireless Headphones with BoomPro Gaming Microphone
  • Stance Athletic Crew Socks
  • Incase NoviConnected 4 Wheel Hubless Travel Roller

The World’s Most Powerful Console

Xbox One X exemplifies premium design, innovation and performance.  It is the world’s most powerful console, and also the smallest Xbox ever created.  With 40% more power than any other console and immersive true 4K gaming, games play better on Xbox One X.

Inline UA 2

For the best gaming experience, the kit includes two Xbox One Elite Controllers, some of the most popular Xbox One titles this year, Xbox Live Gold for online multiplayer with friends and Xbox Game Pass that gives access to over 100 games to play.

Incase NoviConnected 4 Wheel Hubless Travel Roller

The next generation of gaming meets the next generation of travel: Meet the NoviConnected with high power charging for your favorite devices just an arm’s reach away. Thoughtfully designed down to the last detail, this hardshell roller will revolutionize every journey.

Inline UA 5

V-MODA Crossfade 2 Wireless Headphones

The award-winning V-MODA Crossfade 2 Wireless headphones are customized with Xbox branded 3D printed over-ear shields in matte black and the iconic Exoskeleton case. With Hi-Res Audio certification in wired mode for gaming on Xbox One X, larger and more comfortable cushions, and the BoomPro™ microphone, it’s the ultimate companion to transform your headphones into a gaming weapon.

Inline UA 6

Xbox x Stance Socks  

Tapping into their shared DNA of being an innovator within their own worlds, Stance is proud to partner with Xbox in celebrating the Xbox One X launch with a special collaboration. These limited-edition socks feature the Xbox logo on Stance’s Athletic Crew construction on a black base with Xbox iconic green color accents.

Inline UA 7