Madden NFL 18 on Xbox One X delivers the most detailed, highest resolution Madden NFL game available on any console. And to celebrate, today, in partnership with EA Sports, we’re excited to debut a new campaign featuring Oakland Raiders running back, Marshawn Lynch.
“Me & Marshawn” is designed for all gamers and signals how the Xbox One X lets you experience the most powerful Madden NFL ever. Only Marshawn’s loud-mouthed alter ego, #BabyBeastMode, creates an unexpected surprise by trying to take all the credit. Across seven episodes, viewers will experience that the Baby Beast comes alive for the only true 4K Madden NFL 18 experience on console.
Considered one of the most powerful running backs in NFL history, Marshawn Lynch was a natural fit for Xbox One X – the world’s most powerful console. And with the power of Xbox One X, combined with the Frostbite engine, Madden NFL 18 features enhancements such as increased camera detail and a constant 60 fps, creating an absolutely stunning 4K Ultra HD football experience, from gameplay to cinematic moments. Or as the Baby Beast proclaims, “Madden NFL 18 plays best on Xbox One X!”
The campaign kicks off on our official Xbox YouTube channel and will be viewable during the Pittsburgh Steelers vs Cincinnati Bengals NFL game during “Monday Night Football” which airs on ESPN at 5:30 p.m PT. You can get a sneak peek of the “Me & Marshawn” commercial at the top of this post.
Xbox One X and Madden NFL 18 are currently available for purchase from the Microsoft Store or your favorite retailer now. For more information on how Madden NFL 18 has been enhanced for Xbox One X, check out Inside Xbox One X Enhanced: Madden NFL 18 or to check out the full list of Xbox One X Enhanced titles, plus features and benefits, please visit Xbox.com/Enhanced.