Xbox Teams with the Atlanta Dream to Host Inaugural HoopFest Block Party Celebrating 404 Day

Continuing our fervent commitment to women’s sports, I’m pumped to announce we have created, with our long-time WNBA team partner the Atlanta Dream, a brand new block party-meets-basketball event that only Atlanta can deliver: the first ever, Atlanta Dream HoopFest – Powered by Xbox 3-on-3 outdoor high school basketball tourney, slated for Friday, April 5, 2024, from 3:00 p.m. – 8:00 p.m. at the Atlantic Station Greenspace, to celebrate the city of Atlanta’s 404 Day, an annual celebration of all things unique to Atlanta.  For more information, follow the @AtlantaDream on all social channels. 

When we began working on this idea last year, it was crucial to both us and the Dream to not only create an event that reflects the amazing global influence of Atlanta, but excites both Xbox and Dream fans. This influenced everything from the date choice down to the design of the brand-new HoopFest logo, which creatively weaves in the Atlanta skyline against a distinctive Xbox Sphere with true basketball vibes.

The free event on April 5, 2024, will not only include high school boys and girls basketball team brackets, but a true block party, including DJ music, food, merch, the Atlanta Dream Hype Team, members of the Atlanta Dream organization, Xbox, Microsoft, and even Overtime there to cover the event. For those lucky teams who win their bracket, each player will win a custom Atlanta Dream HoopFest Xbox Series S console, among other gifts and prizing. 

Gaming will very much be part of the party too. All attendees can visit our uniquely designed, The Locker Room, a Microsoft x Xbox space where fans can play a range of great Xbox games, including recent Xbox Game Pass additions like NBA 2K24 and EA Sports Madden NFL 24.  It’s also a great chance to learn more about the Power Her Dreams program, where alongside The Atlanta Dream, Microsoft provides STEM (Science, Technology, Engineering, and Math) programming to empower young women and girls to lead. This activity serves to help the Atlanta Dream expand foundational level access points for young girls and women within sport and learn about technical skills like coding by creating mini-games on Surface devices.

So, if you are up for a good time full of gaming, music, sports and more, come on over to Atlantic Station on Friday, April 5, 2024, 3:00 p.m. – 8:00 p.m. and catch a block party that only The ATL, the Dream, and Xbox can create together!